News

You’re not working from home, you’re at your home during a crisis trying to work.

By Sarah-Jayne Shine

You’re not working from home, you’re at your home during a crisis trying to work.

Read that again. Slowly. And read it again.

We work with a variety of clients who work in a variety of industries who have all had to adapt to these changing, unknown times. The one common denominator for them all is that for a period of time they have had to work from home. Some have loved it, others not so much. We saw a post (actually we’ve seen lots of posts) on the subject. This one in particular struck a chord with us.

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Deadlines - they're a real thing. Discuss.

By Sarah-Jayne Shine

Deadlines - they're a real thing. Discuss.

Dealing with deadlines can fraught. Nobody likes to miss a deadline.

Deadlines are part and parcel in the life of a graphic designer. The materials we produce are often used to launch a brand, support a brand, enhance a brand. And these are usually (nearly always) date specific.

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Behind the scenes – a typical day in the very untypical life of a graphic designer – ME!

By Sarah-Jayne Shine

Behind the scenes – a typical day in the very untypical life of a graphic designer – ME!

So, I often get asked – ‘OMG your job sounds amazing’ But what do you all day? Well, let me try and tell you.

First up, and this is very important -  it’s not all glamour. OK kids? It’s not. Sorry.

I’m a mum to two boys, two dogs and a bearded dragon and they all need feeding.

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Cultivating a design collaboration mindset

By Sarah-Jayne Shine

Cultivating a design collaboration mindset

We recently picked up a very exciting piece of work. Bigger than normal for us admittedly, but still very much within our scope. Especially as we have recently aligned ourselves with some of the best brains in the region.

In fact we’re in residence with them now in our very own shared workspace; The Other Side - A collaborative creative space for dreamers and doers in Horowhenua.

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There’s no better time than now to get your ducks in a row

By Sarah-Jayne Shine

There’s no better time than now to get your ducks in a row

Contrary to popular belief auditing your brand can be swift, painless, easy, and wait for it…enjoyable. Brand audits can be wholesale belt and braces or a quick state of the nation overview. They can be a quick check in to make sure you’re still on track and following your dreams, or they can be deep dive and analytic driven.

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The difference between a graphic designer and your cousin who used Photoshop once

By Sarah-Jayne Shine

The difference between a graphic designer and your cousin who used Photoshop once
Everyone wants a beautiful website, a killer logo with to-die for marketing assets – but the fact is that many companies simply aren’t willing to pay professional rates for these things, and they’re doing themselves a disservice. They may instead often ask a friend / relative / employee without adequate training, to “have a go” at DIY design. The results ranging from unexciting and commonplace at best, to absolutely appalling (and commercially damaging) at worst.

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How do I get someone to read my boring document?

By Sarah-Jayne Shine

How do I get someone to read my boring document?
We’re masters at this. First up we know good content from bad and we can help you with this process. Documents needn’t be boring and crammed full of dull words.

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Why invest in design?

By Sarah-Jayne Shine

Why invest in design?
Design is as solid an investment as you could ever make. Particularly in uncertain times. Designers tell your story. We know how your market will react to a design. We’re translators. We often hear ‘it’s not rocket science!’ Well actually it kind of is.

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