The Acupuncture Woman
Previously Koru Therapy, The Acupuncture Woman wanted to be clearer about what it was that her business provided. She specialises in acupuncture for women’s health and wellbeing. We chose a brush script typeface to give reference to traditional Chinese calligraphy and ensured the word ‘acupuncture’ was thin and delicate to reflect the art itself. For the colours we chose red to signify the ancient Chinese art and purple to give a nod to healing. The new branding reflects an ancient practice that stays true to Chinese acupuncture but also perfectly at home in a modern context.