Our fabulous client HoneyBliss had an existing look and feel in place before we came on board.
They were a small but growing enterprise that had a brand in need of a fundamental strip back to let its wholesome ethos shine through. We used the existing colour palette and gave the product plenty of fresh air and clean space. We ensured the ‘waggle dance’ symbol - that reflects the pattern and path of the bee in flight before landing on a flower was used playfully and prominently. The Honeybliss ‘Hand made in NZ’ badge was used to align the brand to a corporate level whilst keeping its spirit in place. By simplifying what works and pulling together elements in a more cohesive way, the updated collateral is brighter and more attention grabbing.