The Project Lift vision is that Horowhenua will become the next hothouse for next-generation services, products and social practices that enhance the lifestyles and economic well-being of NZ’s older population. The logo draws on the idea of growth – economically, inter-generationally, socially, etc to show that the people are rocketing ahead and it was also designed to look like arrows going in the right direction. The colours chosen are bright, bold and contemporary. Its about lifting the region, using our older population to do so by springboarding off their own expertise, and getting them involved in finding their own solutions to problems that their generation faces.