We produced branding, stationery and website design for logistics and consultancy Beyond Theory. The design needed to reflect their core activities of innovation, project management, logistics and strategy. We created a grid pattern to enforce the idea of logical A-B thinking and simplicity. The colour palette of navy blue and purple brought the corporate and human elements of the business to life and serve as a clever contrast with the solid but approachable look of the logo. The client wanted a design that would showcase the concepts of 'piecing together ideas' and 'making plans.' Visit www.beyondtheory.co.nz to see the end result.
Working with Sarah-Jayne has been extremely effortless. She first quizzed me on my wants and needs and really took the time and dug a bit deeper to get to the finer detail of what I wanted.