Beyond Theory

We produced branding, stationery and website design for logistics and consultancy Beyond Theory. The design needed to reflect their core activities of innovation, project management, logistics and strategy. We created a grid pattern to enforce the idea of logical A-B thinking and simplicity. The colour palette of navy blue and purple brought the corporate and human elements of the business to life and serve as a clever contrast with the solid but approachable look of the logo. The client wanted a design that would showcase the concepts of 'piecing together ideas' and 'making plans.' Visit www.beyondtheory.co.nz to see the end result.