I met Sarah Jayne through networking. We met up and she seemed to really get what HoneyBliss was about and what was needed to move forward. She didn’t throw everything out from my previous designer but worked with me to improve and upmarket my branding without losing the magic that had already been created.
My previous designer had got me up and started but had become too busy with her new job. I needed not only labels for new products but needed to find a way to move both business cards, website, Facebook, car signage and all other graphics forward in a more professionally branded way. I also wanted someone to take on all the existing files and graphics and keep what was best; yet add a fresh cohesive approach.
Lemonface Design has really listened to my needs and fulfilled my brief, but also taken me on a journey to improve and upgrade my branding and design. Sarah-Jayne is exceptionally gifted at her craft and brings in her enthusiasm and personality to the task. She always provided me with mock ups before going ahead and worked with me to get the feel I wanted, whether it was enhancing colour or brightness, or toning it down.
I now have a colourful, cohesive and professional website that also reflects my vision and personality. I love it. The same goes for my Facebook site, catalogue and a variety of graphics that can be used in many ways.
The process of revamping product labels is ongoing as each comes up for replacement. Feedback from my new 28-page catalogue has been so positive about the look and branding, along with the revamped website. I will continue to work with Sarah-Jayne on many projects to come.
Identity – refresh, Print and Digital